This blog contains posts starting in 2008 from students at The Fletcher School at Tufts University, the Leipzig Graduate School of Management, and Hult International Business School. This is an excellent resource for information about all types of social networks, research strategies, and analytic techniques.
Thursday, October 11, 2012
Mobile Social Network Analysis Solution
"ChampionTM SNA will help marketers visualize their subscriber community and understand the role of each subscriber within his or her community."
This is an interesting article about how telecommunications companies are utilizing social network analysis to develop marketing strategies tailored more to you based on how you communicate. I think for all of us who have been working on the Women2Women project and understanding the benefits for good causes like this, it's interesting to see this tool used for commercial purposes. Do you think cell phone carriers utilizing your information is going to impact your life?
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