Tapping the power of social networks-A case of pharmaceutical industry

An article published in the Harvard Business Review in September 2011 briefly analyzes the case of pharmaceutical industry where social network analysis can have significant impact on how business is done. 'Studies have shown that physicians were much more likely to prescribe the diabetes medication Januvia if they had Januvia adopters in their networks—an effect that extended to three degrees of separation (a colleagues’ colleagues’ colleagues)'. For more details, follow the link below.

http://hbr.org/2011/09/tapping-the-power-of-social-networks/ar/1