Mark Granovetter is a Stanford sociologist and SNA all-star.
He holds an AB in History from Princeton University and a PhD in Sociology from
Harvard University. He is best known for his work in social network theory and
economic sociology. His most well known work is “the Strength of Weak Ties”
which focuses on relationships and the spread of information in social
networks.
Granovetter was a student of Harrison White, who developed a
social network center in the Sociology department at Harvard. It was during his
time at Harvard and working with mathematical techniques that Granovetter
started to develop the base for his work on the spread of information within
social networks and “The Strength of Weak Ties.” The paper has become one of
the most cited articles within social network analysis and has influenced many
within the field including Ron Burt.
In addition to analyzing relationships within a network,
Granovetter also did significant work on how trends are created known as
“tipping points” or threshold models. This theory influenced Malcolm Gladwell’s
“The Tipping Point.” Together with Thomas Schelling, Granovetter created the
concept of critical mass in an attempt to explain people’s behaviors as well as
phenomenon.
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