It’s been estimated that more than 50% of
the world’s population lives in cities nowadays. It is also been observed that,
in the next twenty years, another 2 billion people are expected to move to
urban areas which are already overcrowded. The pressures of rapid urbanization
make the careful urban planning more difficult. What’s more, for example in
China, with the development of the urban area, more and more cities plan to
build more advanced public traffic system. Thus, to help urban designers and urban
planners to make better decisions of building greater urban area and design
better route for public traffic lines, it is a nice option to use UCINET and
NETDRAW software to do the urban planning.
For instance, a better subway system is the one that effectively connects
different places people go frequently. It should help residents and travelers get
wherever they want in a most effective way. To use the software, we can firstly
design a survey providing a list of places (tourist attractions, residential
district, commercial area, etc.) to all kinds of people (residents and also
travelers) in the city, say QINGDAO (a northern city in China, who is building
subway lines in recent and upcoming years). Ask each person who takes the
survey to use a five-point scale to evaluate the rate of the frequency they go
to those places.
1 = Never
2 = Seldom
3 = Generally
4 = Often
5 = Always
The purpose of the survey is to determine the most effective and convenient
route of the subway lines. The number associated with each places are
recorded in the UCINET software. We can dichotomize the data to narrow the span
of places who received rating of 4 and 5. In other words, places that people go
and visit most frequently. In such survey, we can also ask the survey takers to
characterize the attributes (what kinds of the area, what services around such
place) of the places where they barely or always go. Besides, we need to
characterize the survey takers (their genders, professions, even hobbies,
etc.). We name those places that people always visit as the “star places”.
After receiving the data from the survey, we can also do the social
network analysis by addressing the following questions:
·
To identify those “star places”?
·
To identify the places that are not well connected to the others.
·
What is the density of
different places, and how can it be enhanced?
·
Identify those places which are
not “star places” but are well connected between different “star places”
·
What are the key attributes of
the place that people most frequently go to, it is because they live or work
there or they like doing shopping there?
·
To identify what’s the emerging
“star places”.
·
To classify different “star
places” into different subgroups.
By using the results of the survey, we will be able to know
centrality measures of which place has the highest eigenvector and in-degree
number, also the smallest closeness number. These numbers will provide results
of which places are the most popular.
After getting these results, we can build up the subway lines
according to the results. Following thoughts should be taken into account.
l The subway lines should cover all
the “star places”.
l The density and the shape of the
subway lines in the system.
l Each line should conclude almost
all kinds of services.
l The intersection point of
different lines should be at the “star places”.
l Each line should be well-balanced
which means it needs to conclude the bustling city lots and the lots
that are not bustling enough, in order to make all areas develop at a same
pace.
In a word, using the social network analysis, it
will be easier to do the city planning because such method provides a way to
identify the “star places” (for example, the nodes with higher degree) and also
a way to well connect these nodes (by analyzing the betweenness, closeness, and
also the connection of subgroups).
-by Longfei CHENG, 2014 HULT MIB
1 comment:
SNA is already being used in transportation planning. MIT has developed a number of models that do large-scale simulations based on SNA and many other types of analysis. I'm not sure whether SNA can do everything you hope it can (like make non-bustling places bustle, for instance,) and you need to give more careful thought to what the individual measures mean, as simply saying that they will tell you which place is the most "popular" doesn't really capture the nuances that they imply.
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