I found the above mentioned article by searching for Social Network on Google News. This actual information was published by "The Indepentent UK" on Monday, 3 November 2008, and deals about British Airways faced with serious problems regarding Facebook.
A closed group on Facebook which only BA staff is able to join published annoying comments about customers and company organization. A similar case caused a stir at Virgin Air one month ago and led to the lay off of 13 employees.
Even though social networks might be a useful alliance platform for employees and effective marketing tool for companies, such networks can also be a source of damaging publicity. Companies should compile online guidelines which specifically prohibit annoying comments on social network platforms. Such online guidelines should be read and signed by each employee.
Additionally managers need to monitor online activitiy closely to ensure that rules are respected. In this case annoying employees' posts will be discovered earlier and further steps can be taken before public interest is attracted.
Saturday, November 8, 2008
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1 comment:
This gets at the bigger issue of employers snooping on employees email (see my reference to trampoline.com) Many companies already have guidelines for email conduct. You need to think about where you come down on this.
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