Social Networking is still a relatively new field and has its pros and cons. To outweigh the pros against the cons or otherwise is a personal perception.
Contd....
Well seeing some interesting posts during the last one week, I could not restrict myself from posting another blog entry more relevant to the topic of our debate, “By 2020, social networks will be recognized as the main drivers of organizational success”.
What is main driver of organizational success? If you would ask me I would say its the sales of the company. With the emergence of "Web 2.0." a new set of business practices are creeping into the way companies sell their products to their customers. This new trend in selling is being called “Sales 2.0.”.
What is “Sales 2.0.” ? "Sales 2.0." is the adaptation of "Web 2.0." concepts and technologies to improve and accelerate the sales process. Like "Web 2.0.", many of the tools, technologies and techniques of "Sales 2.0." are being born of experimentation. "Sales 2.0." is radically reshaping every facet in the process of how companies market and sell to their customers. It’s helping salespeople do a better job of identifying leads, turning leads into opportunities and converting those opportunities into customer wins.
Companies are using "Sales 2.0." tools to try to extend traditional networking activities both inside and outside of the company. The use of "Sales 2.0." tools internally allows employees and other closed groups, such as channel partners, to collaborate and share proprietary data and ideas behind their corporate firewalls. This is akin to a private conversation. Companies also are using "Sales 2.0." tools externally to reach out and connect with prospects, customers and otherequivalent of public conversations.
Survey results shows that the growth of “Sales 2.0” is effecting the traditional sales and marketing efforts. “Sales 2.0.” is more prominent in small companies as compared to big companies because of fewer resources and generally these firms are less restriction by their IT departments. As many companies are using "Web 2.0." technologies both internally and externally for sales and marketing purposes, there still appears to be plenty of room for additional adoption, even among smaller companies. While the majority of sales and marketing professionals are not yet using social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw, for business purposes, that’s rapidly changing. People are beginning to understand the power of collaboration and "Sales 2.0.". Sales and marketing professionals are beginning to see they can use these tools to do a better job of selling and marketing to their customers. Sales and marketing professionals who use these types of tools gain a competitive advantage over their peers who do not use them. Businesses are starting to see that wikis make their internal teams more productive while tools such as blogs help them target and direct their message externally to customers. And vendors such as Oracle are seeing that incorporating "Sales 2.0." tools and concepts into their products will empower sales and marketing teams, making them even more effective.
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1 comment:
Sounds like you work for Oracle!
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