Social Network Analysis for Marketing

Hello all,

Through this course, I am planning on focusing on how marketers and/or fundraisers can use social network analysis to inform marketing and outreach efforts. It seems sensible to focus on how social network analysis could particularly inform social media-related marketing. I also think it could be interesting to discuss how fundraisers could use social network analysis to plan face-to-face meetings and engagement with large donors!

At first glance, it seems many digital marketing firms are trying to, well, market the fact that they offer social network analysis as part of their service package. Interesting.

http://www.digitaltonto.com/2011/3-ways-to-use-social-network-analysis-for-marketing/: This article discusses how social network analysis might inform marketing efforts in the context of some of the other applications of social network analysis that have already been discussed in class.

http://predictive-marketing.com/index.php/tag/social-network-analysis/: This is very interesting--a study which suggests businesses should think of their customers differently in the context of social networks. This article made me think of a blog I read a while ago (http://comcast-hitandrun.blogspot.com/). I wonder if the author has high network value!