Social networks to reduce package delivery emissions

Goods purchased online are typically delivered individually to customers’ homes. Carried mostly by fuel-inefficient delivery trucks, “last mile” local delivery systems represent the single largest contributor of greenhouse gas emissions (GHGs) by online purchases. 

Progress has been made reducing the impact in urban area by employing centralized pick-up locations where customers can claim their packages –  kiosks, grocery stores, public transport locations, etc.. But suburban areas have proven more vexing. Centralized pick-ups make actually increase emissions, as customers are more likely to drive and to make separate trips for each package.

Researchers from the University of Minnesota and Seoul National University think social networks might be part of the solution. If consumers can enlist their social networks to claim packages when they are closer to the pick-up locations, their actions can reduce the total number of miles driven and emissions released. And because people tend to see others in their local network regularly, the package can be returned to the customer without requiring a separate trip solely for the delivery. Look here for more information.