It is now time for Brazil, India and the rest....
Do you know of a place called Para????
Well, Para is a remote Brazilian state deep inside the Amazon rain forest. Here running water is a luxury and paved roads are a thing of the imagination, but guess what...there is Facebook.
Yes, that is the power of social media in today's world. In Para, Facebook gives hope to the indigenous groups fighting to save their habitat. They have a Facebook page to fight against the construction of a new hydroelectric along the Xingu River. through social media they can reach a wider audience and garner support for their struggle. Given below is the link to their page
Not only Para, the situation is reflected throughout Brazil. Known as a country with distinct rich and poor economic class it is the social media which is uniting the classes. 79% of the Brazilian population using internet is now on social media. It is second only to the USA in no of twitter and Facebook users. With an average of 9.7 hours per month spent on social media the numbers are heading only in one direction - up and up. Brazil is now being considered as "Social Media capital of the World".
With important events like the Football (Soccer) World Cup in 2014 and the Summer Olympics in 2016 coming up even companies are keen to invest in the country. A host of big names like Coca-Cola, Unilever, Nike, L'Oreal, have recently launched aggressive Facebook campaign to target the active netizens.
None the less Social media marketing is still in its infancy in Brazil and it may take time to develop. Overall, the picture looks rosy for Brazil as far as social media interactions go.
Please find Below the link for further reading
Coming to India, social media is playing a vital role in shaping the future of the nation. With over 50% of the population well below 30 years of age the number of people becoming members of the social media is increasing year after year.
The importance of social media can be felt as today, even political parties are breaking their age old shackles and taking their campaigning online. Leaders are trying to be network savvy so that they can connect to youth who form the major vote bank.
The effect can also be seen as Google for the launched their advertisement campaign India. Even with a market share of well over 95% Google understood the threat from social media and other apps which are rapidly replacing the Google search engine. Faced by such threats we see Google launch their advertisement campaign to explain the features of the search engine.
Thus we see that social media usage is increasing in developing nations and the future is in these countries
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