on behalf of Dieter Klinge

Hi guys,

This acticle talks about how to define social media and social media strategies and goals to properly brand ourself and promote any kind of content.

Gives some interesting comparisons and examples between social media and social networking and the “tools” they use.

Here some interesting ideas I took from the article: one basic goal of using social media is to define and decide the form how to connect with your audience: blog, video, newsletter, podcast or eBook. Social media = content. Social networking is all about engagement (creating relationships). Social networking goal is to interact.

It gives very clear concepts and ideas how to create your own social and networking strategies to promote your own contents, in this case they uns the example of promoting a book  book.

http://www.huffingtonpost.com/fauzia-burke/social-media-vs-social-ne_b_4017305.html

This article was writen by Fauzia Burke, President of a digital marketing firm specializing in creating awareness for books and authors.

I found it quite interesting. Enjoy.

Dieter, M14.