Thursday, September 18, 2014

SNA All Star: George Homans

George Homans, an American sociologist, was a key contributor to the development of social network analysis in the sociology trajectory. 

Influenced by Lawrence Henderson, Elton Mayo, Radcliffe Brown, Malinowski, and Lloyd Warner, Homans focused his research on systems, social relations and their structures especially in small groups. This research led to his classic work “The Human Group” (Homans, 1950) that has influenced other theories such as James Coleman’s (1990) – ‘Theory of Social Action and Capital’. 

Homans conceptualizes human interaction in two different systems: an external system composed of a set of relations among group members, and an internal system which emerges out of the external system and which reacts to that system. 

His book is the first comprehensive account of small-group research that combines the insights from psychology and social anthropology. Homans' book describes and synthesizes all techniques and theoretical insights such as matrices, socio-grams and kinship diagrams that were being used in his day. His book is important for social network analysis in that it offers a theoretical framework linking social relations with sentiments, a framework that later developed into what has come to be known as exchange theory.

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