Wednesday, December 7, 2011

Social Network for Game Production

I don't know if this is the direction you were looking for on this blog, but I just had another thought come to mind...

About a month ago I stumbled upon the website linked in the title. I found myself thoroughly impressed with what this group is striving to achieve: the production of a free and open game with an organization held together by this forum.

I personally would like to see more networks like this. Development of a product with frequent input from those who will be using it in the end (at least when this is possible for things such as games).

KLM to introduce ‘social seating’

Hi, KLM just announced to introduce "social seating" I really like the idea, what do you think?

...Hoping to sit next to a cute blonde (or brunette) on your long flight home? Or perhaps you'd rather share an armrest with a CEO so you can pitch your latest and greatest ideas. That might just become possible using Air France / KLM's "social seating" service...

Social Networking Service

Hi All,

I would like to share this article with you here. It gives a general introduction of Social networking in many aspects: history, social impact, typical structure, emerging trends in social networking, etc.


Best regards


Tuesday, December 6, 2011

TweetDeck - Efficiently manage your private and business networks

Dear all,

for those of you who have difficulties (due to a lack of time) to manage your several private or business networks you may have a look at the following application which allows you to use all of which through one application. Unfortunately Xing is not yet available but let's face it, sooner or later it will be merged into LinkedIn :)

Currently the following networks are available:
a) Myspace
b) Facebook
c) Buzz
d) Twitter
e) LinkedIn
f) Foursquare

So long,

Monday, December 5, 2011

The Application of Social Network Analysis to Team Sports

Hi everyone,

As I’m particularly interested in the similarities between managing a sports team and managing any other business, I searched for sources which link social networking to team sports.

To date, only few studies concentrated on sporting teams using social network methodology. Having said this, Lusher, Robins and Kremer (2010) studied the application of social networking analysis (SNA) to team sports. The authors argue that the current SNA allows exploring individual and group behavior in sporting teams by examining social relations between team members and their individual-level qualities simultaneously. The intra-group relations among teams, which include aspects like cohesiveness and hierarchies among players, provide information about the team members’ informal connections to each other. However, researchers analyzing these intra-group relations often face a number of challenges. For example:

1. Agreed behavioral norms as a key correlate of team cohesion
2. Small sample sizes (Unlike work-based and other types of groups, sport teams usually comprise only a relatively small number of individuals)
3. Membership may change relatively frequently

The SNA focuses on actual behavior between team members rather than simply on the attributes of the team members. As an example, being a captain can be considered as an attribute that the captain holds. From a relational perspective, though, the captain has a formal relation of power with others in the same team. In this context, it is important to understand that beyond formal relations, there are informal relations which influence a team’s operations.

SNA permits to examine whether the most popular individuals in a team are also those who have the strongest investment in the goals. Furthermore, SNA helps to determine whether the prominent players may indeed drive social norms through their informal social influence within the team. To put it in a nutshell, SNA enables the researcher (as well as the coach) to shift the focus from measurements on individuals to the team as a systemic unit of analysis, while still taking into consideration the qualities of individuals in the team.

HHL, M12


Lusher, D., Robins, G., & Kremer, P. (2010). The Application of Social Network Analysis to Team Sports. Measurement in Physical Education and Exercise Science, 14, 211-224. Retrieved from

Influence of Social Networks on Democracy

I was browsing for an article when I came across the one linked in the title. To be honest, I am not really all that familiar with the source (legitimacy) of the article, but the reasoning is something that I can follow.

Though brief, it does hint at a topic that I discussed with Martin and Inga a few weeks ago: the possibility for people to seek and "educate" themselves with only that information which reinforces their existing viewpoint. This, in my opinion, can have strong implications for politics, in particular, on how people align themselves in an environment which can arguably be described as increasingly hostile. The article focuses on comments made by David Weinberger (researcher at Harvard Berkman Center for Internet & Society), who notes that social networks today are likely to supply you with input and information from those who think most like you. The take away message from the article being that social networks may be increasingly isolating us from differing opinions, allowing us to potentially reinforce our positions through back-pats and high-fives without having to vet it through conditions present in the past.

While reading through the article, I couldn't help but think of a website that I stumbled upon several months ago (, a website with the stated desire of providing a third party ticket). Could this be a social network that allows us to engage in productive discussions, or will it end up being an alcove for link-minded individuals? Either way, for me it is an interesting example of how social networks are being used in the political arena.

The Influence of Social Networks on Corporate Finance decisions

Hi everyone,

First of all, I hope the link works. It should directly open up a pdf-file. If it does not, let me know and I'll send the document.

During the debate today, we came to a point where we tried to figure out, if the impact of social networking on the economic success of a company can be measured somehow.

Although I still think, it is pretty hard to tell in the end, I somehow find the idea of actually connecting the economic, i.e. monetary success of a company with its abilities of social networking very appealing.

Cesare Fracassi, from the Anderson School at UCLA, did some empirical research on this topic.
Furthermore he seemed to have used some interesting SNA tool, on which I will definetly have a closer look.

Here again the link:


Companies Are Erecting In-House Social Networks

Hi all,

While preparing for our debate “Social Networks will become the most important drivers for organizational success” I came along an interesting article posted by the New York Times in June 2011.

To summarize, the article deals with the trend of implementing technical based social networks in companies while illustrating some up and down sides of it. Generally speaking, it started with the usage of social networks in “private life” (facebook, twitter and others) and became more and more important for businesses itself. Over the last years firms who provide social networks for other companies have experienced an enormous growth and follow the trend of implementing social networks. Although someone may think people are already familiar with using social networks it can still be tricky to adapt it to the corporate level because of several reasons:

1. Mis-usage of the network (private versus work related topics

2. People interact in different ways, some may be active and post information regularly whereas others are not interested in exchanging information (complication of overall information flow)

3. Corporate secretà how to store valuable company information

Although there are clearly negative aspects of using social networks within a company, it can help to make operations more efficient.

1. Easy to exchange information with people from offices in other countries

2. Be able to make information visible to everyone which would be very difficult via e-mail

3. Less meetings necessary

Personally, I really like the article as it presents a clear overview of pros and cons of social networks in a company. Reading through the article it becomes clear how important and efficient social networks can be for a company while at the same time pointing out what aspects have to be taken into consideration when doing so. Everything always has a downside somewhere but understanding these aspects in the first place helps to find ways for improvement. Doing so, it is possible that social networks in a company can become even more successful in the future.

A CEO perspective on the business value of internal social networks

Hi all,
I found this interesting article regarding how Deloitte Australia is using social collaboration site yammer in their organization.
There is a video interview of Deloitte Australia CEO explaining various ways yammer has been beneficial to the organization and he actively participates in the conversation on yammer.

Facebook will not be the only player

Hi guys,

take a look at this article I found on Techcrunch, a leading
US tech & trend website.

Its about the future of social networking, especially social media.

What I think is really interesting is the state of the author who says
that by simply looking at the history we can see giants like AOL, like
Microsoft or Apple or even Google. And we can see here is that they all
at some point got more or less substituted by another big company.

Best regards,
Jan Schulz M12

Are social networks good or bad?

Hi everyone,
I would like to share with you this site, which I thought was very useful to understand the pros and cons about social media. Also there are some statistics and numbers which I think is very interesting to look at.

Andres Perez, HHL M12

Sunday, December 4, 2011

Start-Ups With Larger Social Networks Receive More Venture Capital

Hi Everyone,

This is a very good read regarding a new study just released by Ryerson University in Canada. It was made possible due to the advancements in social network analysis, and should shed some light on the continuing evolution of SNA.

Also, since most people in the class seem to have an interest in entrepreneurship and start-ups, I thought this article would be even more relevant.

Hopefully we will see more studies done like this around the globe as I think the results are very insightful.


HHL, MBA 2012

How Effective Social Media is for Small Businesses

Hey Guys,
I came across this article about how relationship between small business and social networking websites is growing.
They have a nice infograph on the link to show the current statistics.
What is surprising is that twitter is the most popular social networking site among small businesses. (78%).

Social business strategy – an example @ DELL


I have come across an interesting article on a recent evolution in corporate strategy, the so-called social business strategy. The article presents the strategic approach of Dell on how to employ social media to a) communicate with customers, b) promote the flow of information in internal networks, and c) foster social innovation in the organization.

According to the article, Dell is dedicated to constantly improve its social media appearance and devotes a large amount of resources to achieve this. For example, Dell employs several thousand “social media professionals” that take care of the various social media channels and communities of Dell.

This interesting link is also in the article:

The index ranks companies according to their social media activity.

I strongly believe in order to be successful, organizations must define a strategy on how to leverage internal and external networks and how to effectively use social media technology. To achieve the required coverage in the organization, a social business strategy should be part of the corporate strategy definition.

Note: The article also talks about Dell’s efforts towards social responsibility (i.e. doing something for the greater good), which displays the problems in defining the magnitude of a social business strategy. Where does a company set the boundaries of its social business strategy? Is it limited to the use of social media to foster internal and external social networks? Or should it also include the corporate social responsibility (CSR) approaches of a company?

Saturday, December 3, 2011

The risks of Social Networking sites

Hi all,

I just came across an article about the dangers of social networking sites togetheer with some tips of what to do and what to avoid. For many people most of this might be obvious, but, as one expert put it, "there’s a whole lot of clicking without a lot of thinking ".

One thing that I did not fully realize before was what do these 3rd party applications you can use on FB for example really do. The truth is that the SN sites gather and store a lot of information which can be used (or misused) in different ways, ranging from invasive targeted ads to identity theft.

You may think that Facebook profiles and sometimes MySpace pages, if they’re set as private, are available only to friends or specific groups. However, that’s not true if you use applications. On Facebook, applications can only be downloaded if a user checks a box allowing its developers to “know who I am and access my information,” which means everything on a profile, except contact info. Given little thought, agreeing to the terms has become a matter of routine for the nearly 70 million Facebook users worldwide. Now, remember when you used the social graph application, how many of you have clicked yes without really thinking about it ?

So what do these third-parties do with the information? Sometimes, they use it to connect users with similar interests. Sometimes, they use it to target ads, based on demographics such as gender and age (something Facebook and MySpace also do).

But, in the end, a researcher says there’s really nothing stopping them from matching profile information with public records. It also could be sold or stolen. And all of that could lead to serious matters such as identity theft.

Peter, M12

Value of Social Network -- A Large-Scale Analysis on Network Structure Impact to Financial Revenue of Information Technology Consultants

Hi, I just found a very interesting study from MIT and IBM reserach about the financial impact of network structures in technology consulting firms.

The study analyzes the relationship between productivity of consultants and their use of social networks. The communication patterns of over 1000 consultants were measured and analyzed over a period of three years. The research team looked at the networks of individual workers as well as project level networks.

The results for individual workers show that betweeness centrality and strong connection to managers positively impact productivity (measured by billable hours). Network size, as measured by in-degrees and out-degrees, does not have an association with performance.

Project network characteristics are overall more dominant in predicting revenue than individual network characteristics. In project teams, betweeness centrality and overall team composition can be associated with project performance. Another interesing finding is that there are inverted U-shaped relationships between gender distribution and project revenue as well as between the number of managers and project revenue.

Have a good weekend!


Relationship between Facebook and Academics

I found this great article, which analysis the relationship between students GPA and time spent on Facebook.The study is really fascinating how we can relate to one's social activities to one's grade and make amazing discoveries out of the studies.
I am sure all of us spend some time on Facebook but was surprised to learn that the average time students spent on Facebook was 106 minutes per day!!!. We spend almost 2 hours on Face book was definitely amazing to know. We keep cribbing , no time no time...Now we know where  most  of our time goes :-)

Another surprising finding was, time spent on  engaging in some Facebook activities such as sharing links and checking up on friends was positively related to GPA while posting status updates was negatively related. I wonder, how these two activities are  different from one another.You are ultimately spending the same amount of time on both the activities. Ultimately, it is up to the user, what best he wants to extract out of the technology.The study highlights the pros and cons of the Facebook usage and provides a insight how educational institutions can extract greatly out of such media.

This study closely relates to the SNA that we did in the class. After reading this article, it becomes more clear how we can analyse and interpret social networks. I have pasted the link to the article below. Enjoy the reading.

Here is the link:


Reynol Junco
Department of Academic Development and Counseling, Lock Haven University

Social network in South Korea

written by Hyungsik, Kim (M12)

Hi, everyone

I was interested in the influence of social network and how much impact it is having on my country both politically and culturally. Korea is one of the fastest growing IT nation with the fastest internet speed and wireless network connection. Korea also has its own version of facebook called Cyworld (Almost one fourth of the Korean people are using the service).

Recently there was a re-election of city mayor of Seoul and the result was surprisingly the ruling party was defeated. The analysis of the odd result was that the social media like twitter and facebook had huge impact on the election. Politicians now realized how important the social network became in their campaign strategy and how much impact and power it has on our society as a whole.

I tried to find some article about present Korean social network environment and gained some insights from below websites and want to share with you.

1. Korea has one of the most frequent social network users online worldwide.
(From the research done by Ipsos Insight a few years ago shows that Korea is No.1 in frequency of social network website visitors followed by Brazil, China, Mexico and US)

- Source :
(Report) South Korea tops in social networking

2. The influence of the foreign social services like twitter and facebook is growing inside Korea, so domestic firms are struggling with the competion.

-Social networks in South Korea : TGIF v the Naverland gingerbread house

3. The regime wants to strengthen its hold on the control of social media and the people feel resentment on such a regressive goverment policy.

-South Korea boosts review of social media

The fastest growing influence of social network and its impact on the society should not be underestimated. The social network is forming a new and different types of political power. The future leaders should be aware of its nature and possess necessary skills and analytic knowledge to cope with the change. This skill will be also very useful and critical when MBAs grow to become a middle manager inside the company.

[Other links and sources]
- Current status of online social networking in Korea : preliminary report presented at the 6th Asia Pacific Internet Research Alliance (APIRA) International Conference, 2009

- Cyworld: South Korea's leading social network

-Massive Korean Social Network CyWorld Launches in US

The network of global corporate control

Good morning everyone,
I want to share with you a study regarding the concentration of corporate finance and how the structure the control network of transnational corporations affects global market competition
and financial stability.
It is a mathematical analyzes of the global financial network and what is surprisingly to discover is that we are talking about a very high concentrated industry. About 80% of the control of network is concentrated on a limited number of transnational companies, There is a large ‘core’, containing 1347 corporations each of whom owns directly and/or indirectly shares in every other member of the core. On average, each member of the core has direct ties to 20 others; as a result, about 3/4 of the ownership of firms in the core remains in the hands of firms of the core itself.
The study was made before the crash of Lehman Brothers, but nothing changed fundamentally since then. Please look to the diagram from page 4 with the core of this invisible network wrapping around the world. Do you see any connection with the new social movement “Occupy Wall Street”?

Friday, December 2, 2011

Crisis Management using Social Media

Crisis management requires timely compilation and analysis of a large number of spatial data sources for situation assessment and decision-making. Businesses and public relations practitioners must now be prepared to act at a moment’s notice, 24 hours a day, seven days a week. If a business isn’t prepared to act immediately, the issue can manifest itself online, going from perhaps a minor issue to a major crisis in a matter of minutes.

Two key components of any successful crisis management are

  • · Preparation
  • · Communication

Once a crisis is upon the company , there is little time to think, much less to plan. Crisis plan needs to reflect on how the company will communicate about the crisis and deal with it.The good news is, it’s not that hard to create a plan. In fact, the most important things you need to know were modeled for you in kindergarten. Remember those fire drills? The simple but critical idea was that everyone should know exactly what to do and where to go when a crisis happens, and to practice it even when the possibility of an actual crisis seems remote. Same idea applies to social media. While standard crisis communication tools like press releases, press conferences, and video press releases are still important, social media has its own resources that can help you get the word out in a crisis.

Example: Two Domino’s employees engaged in several health department violations, recorded their activities and posted them to YouTube. The videos quickly “went viral” and consumers all over the web were exposed to Domino’s employees doing a variety of unseemly things to their pizza.

Domino’s Response: Domino’s, in an effort to not draw attention to the video, waited days to respond, and did not bring on additional resources to help. Eventually they started a Twitter account and published an apology video on YouTube, but the damage was already done. Domino’s eventually was able to get the videos removed from YouTube, but did not realize that a majority of the dialogue related to the story was actually happening on Twitter.

Damage: Domino’s stock price dropped 10% over the week costing shareholders millions.

Key Takeaways

1. Quick Response is crucial

2. Address all available channels

3. Have an employee policy on Social Media

Preliminary Assessment of the Crisis

1. If you’re monitoring social media, and you suspect a crisis is emerging that you don’t already know about; start by gathering information about the source and content of the crisis.

2. Is it a customer complaint on a blog?

3. Is it a post by an influential analyst getting picked up on Twitter?

4. Is it one person shouting out to the universe, a percolating dialog, or a raging fire?

5. Is it an opinion: someone hates your company, or a fact: your product blew up and hurt someone? You don’t want to go into crisis mode on every customer complaint that can be managed by engagement.

6. If the emerging story is unclear, and you have the authority and opportunity to engage, take an approach of discovery.

7. Diffuse Customer complaints on blogs by early engagement.

8. If you have an internal crisis that has not yet become public, work with your PR team to craft a traditional pre-emptive disclosure. Then consider how social media can best be integrated into the approach.

After the Crisis Hits

1. Deploy / buy a keyword across major search engines

2. Create and optimize a variety of multimedia content to help tell your story in multiple ways

3. Advertise online with crisis messaging (as appropriate)

The Proactive Approach:

1. Start getting engaged now: Build social relationships with business communities.

2. Build agility among the key departments in company to react.

3. Real time Intelligence: The more sophisticated your tracking experience, the more you’ll be able to discern real threats from fire drills.

4. Create landing pages with neutral and generic language to optimize search traffic. When a crisis hits and someone Googles it, you’ll already be ready with a page in the top results.

5. If you have a blog, write posts that point to your news item and your dedicated page. If you have a Facebook group, and Twitter handles, do the same.

6. Some SEO experts recommend buying search terms, and even domains, with generic crisis terms to ensure search engine positioning when something goes down.

7. Maintain a Facebook, Twitter Crisis group id which is different from the Corporate id. This would ensure that focussed attention from the Company during crisis.

Conclusion: A simple way to approach a crisis situation is to be forthcoming and honest. Communicating to your internal audiences in a timely matter is equally important as employees, board members and shareholders are frontline communicators and need to be reassured that the crisis will be overcome.


Working in the Connected World: Social Capital — The KillerApp for HR in the 21st Century

This article “Working in the Connected World” by Valdis Krebs states that not the sum of individual employees that provides an organizations competitive advantage. According to Krebs, the unique interconnectivity of the individuals will provide some economic players with an advantage over those who are not so well connected.

Krebs assigns the role of managing these networks to the HR department of the organizations. In order to do this, HR must not only consider the vertical, but also horizontal and diagonal relationships within the organization. The focus is shifting from strictly internal connections to internal and external connections to all stakeholders. The article states four key areas where HR will need to map, monitor and mold social capital: Identification, Development, Retention and Enhancement.

Even though this article was published in 2000, I believe it still holds true today. I just wonder how many HR department have seen this chance to significantly contribute to the competitiveness of the organization and have reacted accordingly. What have HR departments done to adapt?