Businesses Need to Think Like the Media

Hi everyone. We, MBA students at HHL, are going to start our Social Network course next week. Therefore, I wanted to share the following podcast from Harvard Business School which I found very interesting with y'all.

I follow this podcast called HBR Idecast weekly. And it happened that last week's podcast was related to why businesses need to think their strategies considering Media. It last some minutes and gives a very good insight from the author on the trends of how Social Networks could provide wide ranges of opportunities, or risks if they are not considered.

Go to the following website and check the one called:

Why Businesses Need to Think Like the Media

http://blogs.hbr.org/ideacast/2010/11/why-businesses-need-to-think-l.html

Enjoy

Angel.