Sunday, December 5, 2010

Can a social network change the world?

Jumo is a new social network connecting individuals and organizations (NGOs, charitable, ecological, etc) wants to change the world. The company unveiled last week was founded and directed by Chris Hughes, co-founder of Facebook and director of online organizing for Barack Obama’s 2008 Presidential campaign.

Jumo has set out to address the main challenges nonprofit organizations are facing: Firstly, there are millions of people working to improve the lives of others, many of whom lack the resources to have greatest impact. Secondly, there are millions more who want to help, but don’t know how. Thirdly, despite huge advancements in connection technologies, it’s hard to find meaningful opportunities for people to get involved. They believe there is room for improvement and propose make it easy. For example, thank to Jumo it will be simpler to find the issues and organization you care about. You will be informed about the organizations latest news and updates. Additionally, you could support their activities with your time, money and skills.

In my opinion Jumo is a very interesting project. Nowadays, all organizations have a webpage or public profile in a social web. Social networking plays an important role in their activities and fundraising. Jumo is an open platform so any project or idea can be easily added. This feature will help to increase the organization´s reach. Another significant feature is that Jumo customizes the information their users (potential donors) receive.

Jumo´s webpage is currently in beta version and some features will be improved/added in the near future. For example, you can only create an account right now if you have Facebook account. A key issue for Jumo success will be their interaction with social webs (Twiter, Myspace, Xing, and others) not only with Facebook. Many nonprofit organization donors are internet users but not social web members; consequently it makes sense to open the platform to all internet users. There are some risks associated with the open platforms. Jumo should figure out how to evaluate and control organizations and projects added.

In the past, other projects aimed to reach similar goals but none of them became a global website for nonprofit information, cooperation and managing donations. If Jumo becomes the “Amazon” of good causes the objective will be achieved and more funds will support these activities.

References:
http://www.nytimes.com/2010/11/30/technology/30jumo.html
http://www.jumo.com/
http://en.wikipedia.org/wiki/Social_web
http://blogs.wsj.com/digits/2010/03/18/facebook-co-founder-hughes-launches-philanthropic-venture-jumo/
http://www.rossmcculloch.com/a-blog-post-about-jumo-you-have-to-read

1 comment:

Christopher Tunnard said...

OK, but I wish you had done some more thinking on your own about Jumo, as the first half of your post comes from Jumo's own "About" page. There are many NGO sites out there, and it would have been nice to see some comparisons, etc., so that we can make up our own minds about whether it will become the "Amazon of good causes."