In this article the author reflects on the potential use of SNA analysis for marketing.
He draws parallel between the reasearch done for epidemics and how that can be used for discovering trends in marketing and averting PR crisis.
He also brings up the quality over quantity argument to imply that a smaller number of like-minded participants in a network can be better information disseminators than a large number of diverse audience. This idea sits well with the notion of using targeted marketing campaigns for relevant communities that can then help the message go viral.
The blog in general offers some interesting ideas for those interested in using Social <insert appropriate word here> for marketing.
Shashank
He draws parallel between the reasearch done for epidemics and how that can be used for discovering trends in marketing and averting PR crisis.
He also brings up the quality over quantity argument to imply that a smaller number of like-minded participants in a network can be better information disseminators than a large number of diverse audience. This idea sits well with the notion of using targeted marketing campaigns for relevant communities that can then help the message go viral.
The blog in general offers some interesting ideas for those interested in using Social <insert appropriate word here> for marketing.
Shashank
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