People usually use social networking sites to communicate with relatives and friends, or to meet people with similar hobbies or interests. These are totally valid uses of social networks, but make them less attractive to managers or executives that may consider them as time consuming and non value adding; in other words: waste of time. While looking for networking information on the web; Jessica Vascellaro´s article “Social network goes professional” cached my attention because it gives an alternative to professionals to benefit from social networking. On specific web sites; graduates that work in disciplines such as Finance, Medicine or Communications can find people working in the same field to share experiences or ask for advice.
Sometimes managers face problems that, despite experience and knowledge, they feel they can´t solve. Paying for a consultant services is expensive and not affordable for startups or midsize companies. But with a professional social network at hand, managers can receive “cyber- brain storming” form their peers, and find solutions in a more effective and less costly way. It is obvious that such web sites require strong control from the site owner to guaranty qualified members and confidentiality. If this is accomplished; not only members, but also organizations will benefit from a net of professional colleagues that pull each other to perform better and succeed in business.
The article from Jessica Vascellaro is part of the Wall Street Journal Digital archive; and helped me understand that Social Networking is a powerful management tool, and can be applied to different branches of an organization.
Paul Martinez Pinzón
M10 Class
1 comment:
A lot of people have posted on this subject, with examples and better-developed arguments. You don't make clear what you've learned from the ones you read.
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