KLM to introduce ‘social seating’

Hi, KLM just announced to introduce "social seating" I really like the idea, what do you think?

...Hoping to sit next to a cute blonde (or brunette) on your long flight home? Or perhaps you'd rather share an armrest with a CEO so you can pitch your latest and greatest ideas. That might just become possible using Air France / KLM's "social seating" service...