Social Networking in Organizations
                                                                                                                                MIM Juvina Tang


SNA VS. The Entertainment Industry

-Industry background-

The entertainment industry is a rising industry that continuous to aggressively grow in recent economies. Taking the USA, which represents one third of the entire global industry and one of the largest entertainment markets indicates an expected reach of $771 billion in revenue by 2019. This shows tremendous potential and an industry worth looking out for. Overall, the entertainment industry contains the mass media such as television, cinema, radios, theatre, music, films/movies and other sub-industries such as concerts, festivals or clubs and shows. Today in this blog we are addressing issues revolving around one of the fastest growing tend within the industry: the clubbing business.

-Problem/Challenge-

The clubbing industry usually relies on their table and bottle services. Apart from entry fees most of the income are highly relevant from the amount of tables opened that day and profits from the bottles popped. There are approximately 30-35 tables average in a club including the VIP and VVIP area, the number of tables vary due to locations, countries, cultures, rents…etc. Since there are limited tables and the customers who booked the tables determine the amount of bottles popped. It is crucial to use the SNA to address and find out relevant information regarding core and sub-issues as the following:

-       Who are your real VIP and VVIPs?

-       Who are the important people such as your hired PRs or guests that could boost your business?

-       A basic overview and segment of your guests

-       The relationships in this party circle compared to other clubs

-       The relationships developed within the members of the club

-       Personal preferences such as Djs, types of music, kinds of events…etc.

-What data would be needed?

Personal	-       Gender -       Year of Birth -       Income -       Personality -       - Area
Internal Business	-       Bottle preferences -       Events -       Music -       Djs -       -Staff -       Menus -       Staff experience -       Interior Decoration
External Factors	-       Business development -       Financial performances -       Economy

-Accessibility of Data-

The accessibility of the data could be easily accessed and retained. This can be done from market research, guest list records, table management, as well as various management software.

-Most important network measures

The most important network measures will be a cross analysis between the guest list and the amount of bottles purchased. We can further analyze the relationships within the party group, who are the leaders that generate more revenues, relationships and contributions of specific groups or people.