My attention was called to the following video on twitter.com. Twitter, a real-time short messaging service, works over various networks and devices. During my research, I was consequently looking for articles that describe a future social networking (SN) services fatigue or a declining product life cycle curve.
The following two articles point out that enterprise SN services investment will continue to increase while private consumers are showing signs of becoming tired of using SN services.
Firstly, according to Forrester, enterprises will increase their investments in enterprise 2.0 tools to $4.6 billion by 2013. The top spending of those investments will focus on enterprise social networking services which will grow from $149 mill to $1,997 billion by 2013. Forrester research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. I found this information on
and it refers to the chargeable article published by Forrester “Social networking will be biggest enterprise 2.0 priority by 2013.” Due to of the current financial crisis it might be possible that the Forrester forecast of the beginning of the year will be fudged. As we learnt in Corporate finance this week a new forecast will be only meaningful in 6 weeks, because the rules of the financial market are out of order at the moment. Nevertheless, SN services as already described by Varun, Linkdin and MeettheBoss benefit from the financial crisis, by reason finance people search for help and exchange experience with each other.
Secondly, the article “It’s Official: U.S. Social Networking Sites See Slow Down” shows decreasing time spent and visitors of SN services in the US referring to the numbers of ComScore, a global internet information provider. This evidence of market saturation for SN services may reach the currently still growing market in Europe in the future. This lets doubt the thesis that social networks will be recognized as the main drivers of organizational success by 2020 in the private sector.
All in all, enterprise SN services might follow the past development of private SNs and will become a “B2B phenomenon” in the future which maintains the thesis of our debate. Companies haven’t discovered the SN services as instruments for knowledge management so far. However, knowledge “can be an organization’s most competitive advantage” - especially in our knowledge society.
2 comments:
You get the geography prize: from a UK-produced viral video to the State of Pennsylvania. Your business growth argument hinges on one Forrester article dating back to March; I wonder if investments will continue as forecast given current circumstances?
Lots of facts and forecasts in search of an argument--pro or con.
Dear Prof. Tunnard,
Thanks for your feedback.
I have adapted my post accordingly to your suggestion.
Post a Comment