Monday, May 9, 2011

Back to the theme

“By 2025, social networks will be recognized as the main drivers of organizational success”   

 Most of the previous posts are about social media (Facebook et al.)  Our theme is much broader than that.  Think about social networks in your business, your family, your friends. What do they enable?  One of the more famous observations on social networks was from  a sociologist named Mark Granovetter, who wrote about how the best source of finding a job is not from your immediate network, but from friends-of-friends.  It's called The Strength of Weak Ties and has been widely quoted and circulated.

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