Wednesday, May 11, 2011

Social Network Basics From Wikipedia

As usual Wikipedia provides a nice and easy to understand introduction into the topic. What is more, the article itself is a product of a social network in a certain way. Apart from the general introductory article have also a look on the topic of social network potential (SNP), whith its application example for viral marketing campaigns.

Key points of the social networking article I have found interesting:
- Has been a topic in science since 1954
- Weak ties can be important
- Small world phenomenon: Following a short chain "contacts of contacts", everyone in the world is connected with one another

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