Thursday, October 24, 2013

Social network analysis of talent groups in one MNC


Chi GUO
(This is not for the 2nd module of the course)

Background
For the purpose of maintaining competence in the future, world leading companies (most of them are multinational companies) invest in building talent pools. One of the talent building programs is called Leadership Development Program which is aimed to recruit talents from top business schools (Fletcher is on the list). This is a comprehensive talent developing program. Once the high potential people are recruited, they will have much better opportunities than normal staff inside the companies. In this program, they have holistic training programs, one-on-one mentors and high exposure to top management. The time periods of this program vary; generally speaking, it is from 18 months to 36 months. Companies build a community for these people, and hold events to encourage the knowledge sharing among these groups. Companies highly appreciate the network among these members, and want leverage advantages of the network the help these talented people have better working performance. However, things are not going as their expectation. The new hires stay very tight in this network, but as time pass by, their connections of this network become loose. Thus, I want to study how the networks decay year by year; what are the most effective activities to bring people together; whether the networks help them in terms of career development.  

Research Goals
1.       General network shapes
How the networks decay year by year? What factors impact on the decay? Could it be functions, regions?
2.       What kind of activity drives the success of social networks among them?
3.       Whether the networks help them in personal development? For new comers, do the networks help them quickly engage in the new working environment? For the same career interest groups, do the networks help them for the knowledge sharing?
4.       Identify the key individuals in the networks, such as isolators, bridge connectors etc. Also, understand what are the hidden reasons driving them become the roles in the networks.     

Research Methodology
It could be easier to conduct the research after being one member of this programJ. I am thinking to conduct the social network survey combined with post-survey interviews. Social network analysis can provide enough information to analysis the first two questions; post-survey interviews provide more information to answer question 3 and question 4.     
Ø  Survey questions:
Top three people contact in the network
Year to join the program
Current job function
Career interests
Region
Country
City
Gender
Interest in community activities
Social network importance to their job
……
Ø  Interview participants
New comers
Same career-interest group
Key individuals  

1 comment:

Christopher Tunnard said...

As we discussed, this seems like a worthwhile idea, but it needs some further thinking. You point out that looking at the rate of decay would be interesting. While that is evident, what might be more interesting is how good these people become at forming new networks within the company, and what position within the network they occupy. Reformulating your question: do people brought into a company in a networked cohort tend to become leaders (or founders) of information networks in the company?