THE BLOG
ASSIGNMENT
THE PROBLEM
I have the dream of having my own business
after graduation in a near future. To achieve this goal, I think that it is
important to have partners to build a healthy company. But the profiles of
these partners must be very well studied and defined. Based on this, I believe
that the three main pillars of a successful business partnership are technical,
administrative and commercial.
In this context, after analyze my social
networking I realized that I would like to be responsible for the administrative
area of the company. It will be a management consulting firm and the technical
area would belong to a colleague that worked with me some years ago in some
management projects in Brazil and Europe.
The issue in this case is to define and find the
third pillar: the commercial man, responsible for selling the projects, find
new clients and interact politically with institutions and the government.
DATA THAT I
NEED
I need to know between my social networks which
people have a good contact nets and if these contacts are strong enough to
build trustful relations and develop good business opportunities in the near
future. These data are not easy to find, because if we consider the sources of information
available, like Facebook and LinkedIn, they are not complete and not so
reliable as it should be. The SNA would be helpful identifying the number of
people with connections with people from government institutions and/or from
big companies with potential and financial power to hire our services.
THE MOST IMPORTANT NETWORK MEASURES
As mentioned before, SNA is a very useful tool
to measure the number of connections in different degrees. This indicator will
be crucial for our profile analyzes and for the right person’s choice. The best
scenario would be finding someone with first degree contacts.
To stablish
the best profile I could create an electronic sheet and ask the best “candidates”
to fill it in. The sheet would have questions like:
-
Do
you know people working for government institutions?
-
How
many people in positions like CEO or director do you have contact with?
-
Are
you a good seller?
-
Do
you like to be in touch with people?
-
How
many people do you have in your LinkedIn profile?
Then, I could create the best standard of
answers and compare with the content received. Each common answer would sum a
point and this measure would help me to identify the ones with the highest
possibility of doing the commercial role as my business partner.
ROMULO
COSCARELLI
1 comment:
OK, but what data and what kind of analysis can you do that will help identify your "rainmakers"? How can you use SNA to tell if someone's "contacts are strong enough?" Also, you need to rethink your Questions. For instance, if you ask someone if they're a "good seller," it's hard to imagine them saying anything but yes. There are better ways to get at the answer...needs more thought.
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