COMPLAINTS AGAINST BAYER IN FRANCE FOR
PILLS
Cristina Escabias
Background:
Marrion Larat, young French woman realized
that the contraceptive pill she was taking, was the reason for her stoke in
2006. The pill she took was Meliane pil produced by Bayer laboratories.
She complained for the personal injuries
caused to her, as well as for the pill not being immediately removed from the
market. The removal of the pill is so important because another 1.7 million
women in the country also use this pill.
Objective:
Remove Meliane pill from the market, by
finding all the women who are users of the pill.
Central question:
How to connect to all the 1.7 million women
which are users of this pill?
Methodology:
The most important goal will be to find all
the 1.7 million women who are users of the pill. Visits to doctors and
pharmacies will be required to get our surveys answered. This would give us the
basic information we need. After we have
gathered this information, we are able to contact all the women and let them
know that they should check if the pill caused them any side effects. For all
this research, we will need a social networking analysis.
Data needed to be measured:
-Age
-Geographical location
-Which effect do women show?
-Health status
-Psychographic factors
Conclusion:
The Social Networking Analysis can provide
us insight into the problem and its causes. First of all, we would know if this
problem affected only this one woman as an isolated case, or does it really
show up with more women. And therefore, we can decide whether or not the pill
must be removed from the market.
Article:
http://www.plenglish.com/index.php?option=com_content&task=view&id=809321&Itemid=1
1 comment:
This is more a survey than an SNA. You yourself asked the key question: how are all these 1.7 mio people connected, other than they all took the pill?
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