Sunday, January 12, 2014

Managing personal image on Social Media to grow a positive network

Presence on any Social Media platform exposes us to virutally millions around the globe who could literally rip your career apart for one questionable 'tweet' or 'status update'. As has happened for this PR executive Justine from NYC who was fired from her job within 12 hours of posting a racist tweet. More about her interesting story on this link: http://www.theguardian.com/world/2013/dec/22/pr-exec-fired-racist-tweet-aids-africa-apology

While celebrities have professional online image managers, we could certainly gain from some handy do's and don't about building a strong professional image online. I came across this article which has some interesting pointers about just the same across important platforms such as Twitter and LinkedIn. The author points out an important and rather ignored aspect of sending the templated 'I would like to add you to my network' message and the impersonal & dry impact that it has on a poentially career changing connection. Comparing it to an actual human interaction, we would never go about it in that manner.

Worth giving consideration are these minor details about our social media presence mentioned at http://www.theguardian.com/media-network/media-network-blog/2013/jun/11/professional-reputation-social-media-tips


-- Vaibhav Jain, M14
 

No comments: