It is incredible how many of us choose to communicate
with others through social media channels like Facebook and Twitter
rather than speaking directly with the people we share our homes with.
Social interaction, theory of mind and emotional involvement
In one of the most cited articles in the field of
Behavioral Economic, Sanfey et al (2003) analyzed the brain processes
behind recipients’ responses to unfair offers (in which the divider
offers 30 percent or less). It found that unfair offers made by human
partners were rejected at a significantly higher rate than offers made
by a computer, suggesting that participants had a stronger emotional
reaction to unfair offers from humans than to the same offers from a
computer.
Why does this happen? Why is communicating through a computer so often easier than communicating face to face?
Sources: http://thenextweb.com/socialmedia/2014/07/19/emotional-involvement-behind-social-media-interactions/
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