There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts alike.
The truth is the answers to these questions keep changing, because we are only beginning to understand how to harness social networks to unlock the Web’s true potential. We are learning, day by day. What none of them can afford is to stand by and watch it all unfold. There’s money to be made, after all!
Here, then, is a comprehensive guide to social networking misconceptions–each accompanied by a tangible action plan that you can take right now.
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