How Finding “Exceptions” Can Jump Start Your Social Initiative

John Hagel is the co-chairman of the Silicon Valley-based Deloitte Center for the Edge, which conducts original research and develops substantive points of view for new corporate growth. He is the author of a series of best-selling business books, including Net Gain, Net Worth,Out of the Box and The Only Sustainable Edge. He has won two awards from Harvard Business Review for best articles in that publication and has been recognized as an industry thought leader by a variety of publications and professional service firms. Additionally, he and Center Co-chairman John Seely Brown contributed a chapter to Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage (2009) and The Power of Pull (April 2010; 2nd edition December 2012).

Here's an interesting interview with John Hagel published in the MIT Sloan Management Review. He talks about his paper Social Software for Business Performance and how companies can leverage social software to significantly enhance business performance in the short-term and transform it in the long-term.

http://sloanreview.mit.edu/feature/how-finding-exceptions-can-jump-start-your-social-initiative/