Dark Social: We Have the Whole History of the Web Wrong

The article mentioned here is a different take on the evolution of the web and how the information that is available to individuals/organizations is obscured by the manner in which the social networks in reality shares information. The article is by senior editor at The Atlantic - Alexis Madrigal.

    In the article he mentions how the social networks have evolved over the years, starting with individuals sharing information directly, to the current scenario were Facebook and Twitter has made it much more accessible to others.  In it, he also emphasizes how traffic still remains invisible. The term “Dark Social” as mentioned by the author, accounts for more than 50% of the traffic to individual stories on The Atlantic. It is a fact that information shared on to the Internet has increased but that has not helped fully explain how the information is shared, which is of great importance to people studying social network behaviors. The details of the article are available at the below link.

http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/