Pro
- (Real) Social networks have always been the main driver of organizational success - since the evolution of mankind.
- Social networks are the basis of human culture.
- Virtual social networks facilitate online collaboration that probably will become far more important by 2025 than it already is today.
- Social networks can help identifying specific knowledge for specific problems in a world where knowledge doubles really fast (see post written by GermanDilbert).
- Virtual social networks are very important as long as they support the basic psychological human needs (control, relationships to other people, self-worth, avoiding displeasure). This may currently also be one source of success for virtual social networks as they don't really harm this needs yet.
- Virtual social networks help to sustain relationships (esp. weak ties) from "real" social networks over time (e.g. after school, university, work, ...).
- Real networks between real people have always been important. Virtual networks on the other hand are far less insense like "facebook friendship" shows us. Virtual social networks seem to tend to be more oriented towards fun and less towards serious results.
- People have a strong need for relationships, but as soon as they are afraid of losing control over one or the other of their basic psychological needs (see above) or over their lives, the role of social media will decline. This may be because social media produce "The transparent man" and George Orwell's 1984 comes into ones mind, because there is the danger that data will be misused by third parties.
- Virtual social networks may be hyped at the moment as Facebook showed when going public.
- For solving problems, innovation and creating organizational success in many cases it is much better to be physically close to other humans. Virtual social media will certainly support to find experts for any problem, but "real work" with "real people" will also in the future stay the main driver for organizational success.
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