Using QQ to analyze a company's relationship & business

QQ, one of the most popular communication tools in china now, have more than 1 billion users till year 2012 and nearly 0.7 billion user participate in the net using.

QQ is just like the facebook in other countries, which builds up an online network with friends, classmates, family members and provide a very stage where you could share your photos, you feelings and experience while with internet. Almost every Chinese has the QQ account to show themselves to their relations.

To improve the communication stage provided by QQ, there are kinds of surveys posted every day in a funny content, this behavior let the customer familiar with the survey and could support the CRM system very well.

Meanwhile, QQ provide very friendly access method for user to find new related friend, they indicate different person every day at the main website , so that people could choose new friends that maybe misconnect due to long time separated or get some information for someone they will to know.

Each of the users could divide their relationship into several parts by the help of QQ: family, best friends, social friend, classmate for different school, colleagues, new friends and so on. Even for some of the companies, QQ become the best tool to extend their business by have more personal & closer talking with QQ.

If the QQ account belongs to a business operator, using the society network analyze we could find a lot of information to improve its business.

By the QQ friends list we would like to have the below questions answer:

1.       The most important customer for this company?

2.       The most potential customer for further?

3.       The company which has the worst relationship with this company?

4.       Is the relation between the important company and this company good?

5.       How to improve the relationship between the company and top 10 customers?

6.       Is there any problem inside of the company?

7.       How does HR improve the employees’ passion?

8.       Is there any problem about the leadership inside of the company?

To answer these questions the necessary attributions should be:

l  Gender, age, position?

l  Have you ever asked help or helped your colleague?

l  How long have you joined this company?

l  How many colleagues in your QQ list?

l  List out 5 companies which employee contract with most frequently

l  How often you contact with below company within a week? A,B,C,D….

l  List out 5 persons which employee contract most frequently and remark their position in the cooperation company. How often you contact with them per week?

l  If there is need to build up a team, how many people will you choose?

l  How many customer companies you contact every day?

l  How long you plan to stay at this company?

With SNA help, we could find the relationship inside of this company and also the analysis could provide information about the business chance if possible.