Rajprakash Prabagaran
SNA Assignment
Ford has brought the social experience to the forefront of their marketing efforts.
Each time they add a new blog post, they pull in the image, headline of the post and the comments from readers onto the front page of their website. Those new to the site or those browsing for a new car get to experience the company and its culture from a social viewpoint right from the start.
Their blog, The Ford Story, is also unique. In the image below you can see their innovative layout where viewers can start reading the comments before they read the article, putting their fans’ and followers’ viewpoints first. Introducing your blog and your readers’ comments to new viewers sets a welcoming and friendly first impression for any company.
The blog is also linked to Flickr (for viewing images) and Youtube Ford channel (for viewing videos)
Please check the link to experience this blog.
http://social.ford.com/
SNA Assignment
Ford has brought the social experience to the forefront of their marketing efforts.
Each time they add a new blog post, they pull in the image, headline of the post and the comments from readers onto the front page of their website. Those new to the site or those browsing for a new car get to experience the company and its culture from a social viewpoint right from the start.
Their blog, The Ford Story, is also unique. In the image below you can see their innovative layout where viewers can start reading the comments before they read the article, putting their fans’ and followers’ viewpoints first. Introducing your blog and your readers’ comments to new viewers sets a welcoming and friendly first impression for any company.
The blog is also linked to Flickr (for viewing images) and Youtube Ford channel (for viewing videos)
Please check the link to experience this blog.
http://social.ford.com/
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