Building a network or using social media
to deepen customer intimacy has become the mantra of today. However,
what is often overlooked is the impact of social media to change
behaviors, and the potential to use social media to impact a
professional’s decision-making processes.
This article summarizes the key elements of
this survey and provides an insight into how extensive the role of
social media networks have become in decision making especially
Facebook, Twitter and Linkedin.
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