Data-Mining Industry Kicks Off a Public Relations Campaign

This article is a follow-up to the NYT article Professor recently uploaded.

Amid a growing concern about privacy and reckless use of consumer information by marketers, this company seems to have taken a bold step in an effort to forestall the regulation of the data-mining industry.

The survey done by a privacy-conscious company shows that about 67 percent of people who answered a recent e-mail questionnaire said they felt it was very important for them to be able to see the information that data brokers collected about them, while about 78 percent said they felt it was very important to be able to opt out of the distribution and sale of information about them.