Social media seems to become a stronger marketing tool in the near future. However, it will be hard for a company to manage it completely because it cannot control what people would talk on twitter, Facebook and etc..
McDonald failed in promoting its brand on its twitter campaign last winter. Although only 2 percent of the total tweets were negative, the media focused on these negative comments and spread adverse image of McDonald.
What can we learn from this failure...?
http://www.cbsnews.com/8301-505124_162-57367245/how-mcdonalds-twitter-campaign-fell-into-the-fire/
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