I’ve been worked for
one of subsidiary of LG for about 10 years. My company is in manufacturing
industry and has very hierarchical culture so employee’s satisfaction in their
job and their organization was quite low. From five years ago, My company has tried to improve employee
satisfaction though a change agent program.
The change agents
was selected by each team leader among
his or her team members and then they received short training course about role
of agent and small amount of budget for activities. They had to report to HR
department periodically and company checked employees’ satisfaction twice in a
year.
However, this change
agent program has not worked well for various reasons. So, if I had enough
resources, time, and access to information, I would use ‘Social Network
Analysis’ to implement the change agent program properly.
1. Problem/Challenge
(1) Problems
- Many of agents
were chosen among new employees who have much time to do this extra work.
- They just followed
instruction from HR without any analysis about their team’s organization like
social network.
- They just made
some outdoor activity such as cocktail party with all team employees for the
periodical reporting.
(2) Challenges
- How can the change
agent improve their team member’s satisfaction effectively?
- Who is the best
candidate for the change agent?
2. Overall questions SNA would address
To solve these
challenges, I want to apply SNA to figure out;
- How is our team
member connected each other? (Centralized, decentralized or distributed?)
- Who is the key man
in our team?
- How many sub
groups do we have?
- Who is the most
and potential influencer in each group?
- Who is the
connector or bridge among groups?
- Who are the boundary
spanners?
- Who is the
bottleneck?
- Who are isolated
from groups? (Outliers)
3. Data I need
I want to know how
our teams’ social network looks like and how they are connected each other
through some questions as below.
(1) Hierarchy, age,
gender, main job, hometown, school, married,
how many years in this team and company?
(2) How often you
have communicated to this team member for information or advice on work-related
topics in the past three months? (Response Scale: 0= I Do Not Know This Person,
1= Never, 5 = very often)
(3) How often you
have socialized with this team member? (Response Scale: 0= I Do Not Know This
Person, 1= Never, 5 = very often)
I could easily get
the information No. (1) if I could access HR information. How ever, it would be
little hard to get information (2) and (3). We have to implement survey all
employees and keep this secret from other uses otherwise employees would not
answer truly.
4. The SNA will help diagnosing social network in each
organizations and implementing change agent program.
- I can figure out
which network shape and type each team has and who the most key man or
influencers are in each team there by I can figure out who the best person for
the change agents are.
- I can also figure
out who the connecters or boundary spanners and try to make them our
assistants.
- I will realize who
are bottleneck or isolated from groups so that our change agents will take care
of them more than others.
- In addition, I can compare each team’s density and average distance thereby I can allocate time and budget on the worst teams.
by Moontae Hwang
- In addition, I can compare each team’s density and average distance thereby I can allocate time and budget on the worst teams.
by Moontae Hwang
1 comment:
Making a new employee a "change agent" may seem like a good idea, but it often leads to results like the ones you got at LG. A SNA along the lines of what you suggest would certainly be a better diagnostic tool.
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