Social networking sites: 10 mistakes organisations make
Millions of people log onto social media Web sites daily, prompting such varied organizations as Gaithersburg-based MedImmune, the American Red Cross and the Department of Housing and Urban Development to follow.
But simply creating an account on Facebook or Twitterrarely equates to being plugged in. Area consultants said many organizations spend ample time and resources on social media without seeing much return. Here are 10 common mistakes that they see businesses, nonprofits and government agencies make.
Doing too much at once
Not knowing your needs
Giving it to the intern
Thinking everyone cares about the name
Only using the freebies
Doing too much at once
Not knowing your needs
Giving it to the intern
Thinking everyone cares about the name
Only using the freebies
Making conversations one-way
Summoning your defines
Missing out on event follow-up
Making it about money, money, money
So, now what?
more details for each points, see below link
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