Social media by definition is not a new invention of our generation- have a look in the 19th and even 18th century: http://news.stanford.edu/news/2011/november/old-social-media-110211.html
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This blog contains posts starting in 2008 from students at The Fletcher School at Tufts University, the Leipzig Graduate School of Management, and Hult International Business School. This is an excellent resource for information about all types of social networks, research strategies, and analytic techniques.
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